Ukuhweba nge-inthanethi eShayina okungena emingceleni kusheshisa intuthuko ngosizo lobuchwepheshe bedijithali, kubika i-People's Daily overseas edition ngoLwesithathu.

Ubukhulu be-e-commerce yaseShayina edlula imingcele bubone ukukhula ngamaphesenti angu-18.6 okufinyelela ku-1.92 trillion yuan ($290 billion) ngo-2021, ngokusho kwedatha evela emasikweni.

Ukungeniswa nokuthunyelwa kwamanye amazwe kwezentengiselwano ze-inthanethi zezwe eziwela imingcele kukhuphuke cishe izikhathi eziyishumi eminyakeni emihlanu, okwenza kube amandla amasha okuthuthukisa ukuhweba kwamanye amazwe, isiteshi esisha sokuguqulwa nokuthuthukiswa kwezimboni kanye nomgqugquzeli omusha wentuthuko esezingeni eliphezulu.

Ngenxa yenzuzo yochungechunge lokunikezela oluguquguqukayo, uhlelo lokusebenza lokuthenga oluku-inthanethi lwaseShayina oluwela imingcele iShein ludlule i-Amazon ukuze lube yinhloko ohlwini lwezinhlelo zokusebenza zokuthenga zase-US ngoMeyi 2021.

Imali engenayo kaShein idlule ama-yuan ayizigidigidi eziyi-100 ngo-2021, isuka kuma-yuan ayizigidigidi eziyi-1 ngo-2016, ikakhulukazi ngoba isebenzisa isikhathi esifushane ukwethula imikhiqizo emisha, inezitayela ezahlukahlukene kanye namanani ashibhile.

Uma kuqhathaniswa nomkhiqizo wezingubo waseJapan i-Uniqlo odinga isigamu sonyaka ukwethula umkhiqizo omusha, iShein yaseShayina idinga izinsuku eziyisikhombisa kuphela kanti iShein ingakhipha izingubo eziyi-10,000 ngesonto elilodwa.

UShein ukhule futhi wahola izimakethe zomhlaba ngokukhiqiza inani elincane lemikhiqizo kuqala bese enquma ukuthi angenza eminye yini ngokusekelwe kumpendulo yemakethe.

Ukuze kuthuthukiswe ukusebenza kahle kokuhlinzekwa kwezinto, uShein uphinde wasungula uhlelo lwe-ERP (Enterprise Resource Planning) ukuze axhumanise umsebenzi wabahlinzeki ngokusekelwe kudatha yokuthengisa neyokugcina.

Ukuze baqonde kangcono isidingo sabathengi, izinkampani ze-e-commerce zaseShayina eziwela imingcele zifunda ngezintandokazi zamakhasimende futhi zibikezele ngisho nesidingo samakhasimende ngosizo lobuchwepheshe obusha kanye nama-algorithms.

Okwamanje, izinkampani ze-e-commerce zaseShayina eziwela imingcele nazo zizame izinhlobo ezintsha zezindlela zokusebenza njengokusakaza bukhoma. I-TikTok yethule insizakalo yayo yokuqala ye-e-commerce ngo-2021.

Ukuhweba nge-inthanethi kwe-TikTok sekuqalisiwe eNingizimu-mpumalanga ye-Asia nase-United Kingdom, kanti ukuthengiswa kwayo kwanyanga zonke e-Indonesia kudlule ku-$100 million.

Ukusekelwa kwenqubomgomo kuphinde kwakhulisa intuthuko esheshayo yentuthuko ye-e-commerce yaseShayina enqamula imingcele.