Johannesburg - I-e-commerce yaseChina ewela imingcele isheshisa intuthuko ngosizo lobuchwepheshe bedijithali, kubika iPeople's Daily edition yaphesheya kwezilwandle ngoLwesithathu.

Izinga le-e-commerce eliwela umngcele waseChina lafakaza ukukhula ngamaphesenti angama-18.6 ukuze lifinyelele ku-1.92 trillion yuan (amaRandi ayizigidi eziyizinkulungwane ezingama-290) ngo-2021, ngokusho kwedatha yamasiko.

Ukungeniswa nokuthekelisa kwamanye amazwe uhwebo lwe-elekthronikhi oluwela imingcele yezwe lukhule cishe izikhathi eziyishumi eminyakeni emihlanu, okwenza kube umfutho omusha wokuthuthukisa uhwebo lwangaphandle, umgudu omusha wokuguqulwa nokuthuthukiswa kwezimboni kanye nomgqugquzeli omusha wentuthuko yezinga eliphezulu.

Ngenzuzo yochungechunge lokunikezela oluguquguqukayo, uhlelo lokusebenza lokuthenga lwe-inthanethi lwaseShayina oluwela umngcele uShein wedlula i-Amazon ukuqopha uhlu lwezinhlelo zokusebenza zokuthenga zase-US ngoMeyi 2021.

Imali engenayo kaShein idlule ama-yuan ayizigidi eziyizinkulungwane eziyi-100 ngo-2021, isuka ku-yuan eyibhiliyoni ngo-2016, ikakhulukazi ngoba isebenzisa isikhathi esifushane ukwethula imikhiqizo emisha, inezitayela ezihlukene kanye namanani ashibhile.

Uma kuqhathaniswa nomkhiqizo wezingubo zaseJapan u-Uniqlo odinga isigamu sonyaka ukuze ethule umkhiqizo omusha, uShein waseChina udinga izinsuku eziyisikhombisa kuphela kanti uShein angakwazi ukwethula izingubo ezingu-10,000 ngesonto elilodwa.

U-Shein ukhule futhi waphakamisa izimakethe zomhlaba wonke ngokukhiqiza inani elincane lemikhiqizo kuqala futhi anqume ukuthi enze okwengeziwe ngokusekelwe empendulweni yemakethe.

Ukuze kuthuthukiswe ukusebenza kahle kokuhlinzekwa kwempahla, uShein uphinde wasungula uhlelo lwe-ERP (Enterprise Resource Planning) ukuze kudidiyelwe umsebenzi wabahlinzeki ngokusekelwe kudatha yokuthengisa nokugcinwa kwayo.

Ukuze uqonde kangcono isidingo sabathengi, izinkampani ze-e-commerce zaseShayina eziwela imingcele zifunda ngokuthandwa ngamakhasimende futhi zibikezele isidingo samakhasimende ngosizo lobuchwepheshe obusha nama-algorithms.

Ngaleso sikhathi, izinkampani ze-e-commerce eziwela imingcele zaseChina nazo zizamile izinhlobo ezintsha zezindlela zokusebenza ezifana nokusakaza bukhoma.I-TikTok yethula insizakalo yayo yokuqala ye-e-commerce ngo-2021.

I-TikTok e-commerce isakazwe eNingizimu-mpumalanga ye-Asia nase-United Kingdom, futhi ukuthengiswa kwayo kwanyanga zonke e-Indonesia kweqe amaRandi ayizigidi eziyikhulu.

Ukwesekwa kwenqubomgomo nakho kukhuphule intuthuko esheshayo yokuthuthukiswa kwe-e-commerce yase-China ewela imingcele.