Igalari yezitolo i-Double Eleven, indawo yokuthenga ezitolo eziku-inthanethi yaseChina, ibone ukuthengiswa okudlondlobalayo ekuvulweni kwayo okuhle ngoMsombuluko, ochwepheshe bezimboni abathi kukhombisa ukuqina nokuqina kwezwe ukusetshenziswa kwesikhathi eside phakathi nobhubhane lwe-COVID-19.

Ngehora lokuqala langoMsombuluko, inzuzo yemikhiqizo engaphezu kuka-2,600 idlule leyo yosuku lonke ngonyaka odlule.Imikhiqizo yasekhaya, okuhlanganisa nenkampani yezingubo zemidlalo i-Erke kanye ne-automaker SAIC-GM-Wuling, ibone isidingo esikhulu ngalesi sikhathi, kusho uTmall, inkundla yokuthenga ye-inthanethi ye-Alibaba Group.

Igalari yokuthenga ye-Double Eleven, eyaziwa nangokuthi i-Singles Day shopping spree, iwumkhuba owaqalwa inkundla ye-e-commerce ye-Alibaba ngomhlaka-Nov 11, 2009, osekuphenduke umcimbi omkhulu wezwe wokuthenga ku-inthanethi.Ivamise ukuthatha kusukela ngo-Nov 1 kuya ku-11 ukuze ihehe abazingeli bezitolo.

Umdondoshiya we-E-commerce u-JD uthe uthengise imikhiqizo engaphezu kwezigidi eziyi-190 emahoreni amane okuqala e-gala, eqale kulo nyaka ngo-8 ebusuku ngeSonto.

Ukuthengiswa kwemikhiqizo ye-Apple ku-JD emahoreni amane okuqala e-gala kukhuphuke ngamaphesenti angama-200 unyaka nonyaka, kanti ukuthengiswa kwemikhiqizo ye-elekthronikhi evela ku-Xiaomi, Oppo kanye ne-Vivo ngehora lokuqala konke kudlule okwesikhathi esifanayo ngonyaka odlule, ngokusho. kwe JD.

Ngokuphawulekayo, ukuthengwa ngabathengi baphesheya kwezilwandle ku-Joybuy, isayithi le-inthanethi lomhlaba jikelele le-JD, phakathi naleso sikhathi kukhuphuke ngamaphesenti angu-198 unyaka nonyaka, okudlule abakuthengayo ngo-Nov 1 wonke wonyaka odlule.

"Ukuthengwa kwezitolo kulo nyaka kubonise ukusimama okuqhubekayo kwesidingo phakathi nalolu bhubhane. Ukukhula okusheshayo okunjalo kokuthenga nge-inthanethi nakho kubonise ubungqabavu bezwe ekusetshenzisweni okusha esikhathini eside," kusho uFu Yifu, umcwaningi ophezulu eSuning Institute of Finance.

Inkampani yezokubonisana i-Bain & Co ibikezele embikweni ukuthi uma kuqhathaniswa nonyaka odlule, inani labathengi abavela emadolobheni asezingeni eliphansi ababambe iqhaza kwigala lezitolo kulo nyaka kulindeleke ukuthi lidlule elamadolobha esigaba sokuqala nesesibili.

Futhi, abathengi abangaba amaphesenti angu-52 abahlolisisiwe bahlela ukwandisa imali abayisebenzisayo phakathi negalari yezitolo yalo nyaka.Isilinganiso esichithwe ngabathengi ngesikhathi somkhosi sasingu-2,104 yuan ($329) ngonyaka odlule, kusho umbiko.

UMorgan Stanley uphawule embikweni wokuthi ukusetshenziswa kwangasese kweChina kulindeleke ukuthi kuphindeke kabili kuze kufike ku-$13 trillion ngo-2030, okuzodlula i-United States.

"Liqhutshwa yi-gala yokuthenga enjalo, iqembu lemikhiqizo engabizi kakhulu, enemfashini ekwakhiweni, futhi ekwazi ukuhlangabezana nokuthandwa kwabathengi abasha nayo ivele, okuzoyisa umkhakha wabathengi ezingeni eliphakeme nakakhulu lentuthuko, "kusho uLiu Tao, umcwaningi ophezulu ovela esikhungweni sokucwaninga ngentuthuko soMkhandlu Wombuso.

U-He Wei e-Shanghai kanye no-Fan Feifei e-Beijing baba nesandla kule ndaba.