I-Double Eleven shopping gala, umcimbi wokuthenga online waseShayina, ubone ukuthengiswa okuchumayo ekuvulweni kwawo okukhulu ngoMsombuluko, ochwepheshe bemboni abathi kubonise ukuqina nokuqina kwezwe isikhathi eside phakathi nobhubhane lwe-COVID-19.

Ehoreni lokuqala ngoMsombuluko, ukuvela kwemikhiqizo engaphezu kuka-2,600 kudlule lokho okwakukhona ngosuku lonke ngonyaka odlule. Imikhiqizo yasekhaya, okuhlanganisa inkampani yezingubo zezemidlalo i-Erke kanye nomkhiqizi wezimoto i-SAIC-GM-Wuling, ibone isidingo esikhulu phakathi naleso sikhathi, kusho i-Tmall, ipulatifomu yokuthenga online ye-Alibaba Group.

I-Double Eleven shopping gala, eyaziwa nangokuthi i-Singles Day shopping spree, iwumkhuba owaqalwa yipulatifomu ye-e-commerce ye-Alibaba ngoNovemba 11, 2009, osekuyisenzakalo esikhulu kunazo zonke sokuthenga online ezweni. Ngokuvamile siqala ngoNovemba 1 kuya ku-11 ukuze sihehe abantu abafuna ukuthenga izinto ezincane.

I-JD, inkampani enkulu yezohwebo nge-inthanethi, ithe ithengise imikhiqizo engaphezu kwezigidi ezingu-190 emahoreni amane okuqala alo mcimbi, oqale kulo nyaka ngo-8 ebusuku ngeSonto.

Ukushintshashintsha kwemikhiqizo ye-Apple ku-JD emahoreni amane okuqala alo mcimbi kukhuphuke ngamaphesenti angu-200 unyaka nonyaka, kanti ukuthengiswa kwemikhiqizo ye-elekthronikhi evela ku-Xiaomi, Oppo kanye ne-Vivo ngehora lokuqala konke kudlule okwangesikhathi esifanayo ngonyaka odlule, ngokusho kuka-JD.

Okuphawulekayo ukuthi ukuthengwa ngabathengi baphesheya kwezilwandle ku-Joybuy, iwebhusayithi ye-JD yomhlaba wonke eku-inthanethi, phakathi naleso sikhathi kukhuphuke ngamaphesenti angu-198 unyaka nonyaka, okudlule ukuthengwa kwabo kwangoNovemba 1 wonke ngonyaka odlule.

"Ukuthenga okuningi kulo nyaka kubonise ukuqhubeka kokusimama kwesidingo phakathi nobhubhane. Ukukhula okusheshayo kokuthenga ku-inthanethi nakho kubonise amandla ezwe ekusetshenzisweni okusha esikhathini eside," kusho uFu Yifu, umcwaningi omkhulu eSuning Institute of Finance.

Inkampani yokubonisana iBain & Co yabikezela embikweni ukuthi uma kuqhathaniswa nonyaka odlule, inani labathengi abavela emadolobheni asezingeni eliphansi abahlanganyele emcimbini wokuthenga kulo nyaka kulindeleke ukuthi lidlule elamadolobha asezingeni lokuqala nelesibili.

Futhi, abathengi abangafika kumaphesenti angu-52 abahloliwe bahlela ukwandisa imali abayisebenzisayo ngesikhathi somcimbi wokuthenga walo nyaka. Isilinganiso semali esetshenzisiwe yabathengi ngesikhathi somkhosi sasingu-2,104 yuan ($329) ngonyaka odlule, kusho umbiko.

UMorgan Stanley uphawule embikweni ukuthi ukusetshenziswa kweShayina ngasese kulindeleke ukuthi kuphindwe kabili kufike cishe ku-$13 trillion ngo-2030, okuzodlula i-United States.

"Ngenxa yomcimbi wokuthenga onjalo, iqembu lemikhiqizo engabizi kakhulu, eklanywe ngendlela yesimanje, futhi ekwazi ukuhlangabezana nokunambitheka kwabathengi abasebasha nalo selivele, okuzothatha umkhakha wabathengi liye ezingeni eliphezulu kakhulu lentuthuko," kusho uLiu Tao, umcwaningi omkhulu ovela eSikhungweni Sokucwaninga Intuthuko seMkhandlu Kahulumeni.

UHe Wei eShanghai noFan Feifei eBeijing baba negalelo kule ndaba.